Naughty by Nature is a hip hop trio from East Orange, New Jersey consisting of Treach, Vin Rock, and DJ Kay Gee. Naughty by Nature’s first hit was “O.P.P.,” which sampled the Jackson 5’s hit “ABC” and was released in 1991 on their self-titled album Naughty by Nature. Later, the group had multiple hits from its third and fourth albums, called 19 Naughty III and Poverty’s Paradise respectively. Both albums reached the #1 spot on the R&B/Hip-Hop Charts. “Hip Hop Hooray” was a success from the album 19 Naughty III. Its video was directed by Spike Lee and featured cameos by Queen Latifah, Eazy-E, Run-D.M.C., and Da Youngstas. Poverty’s Paradise won the Grammy Award in 1996 for Best Rap Album, becoming the first album to win this award.