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Billee Howard is Founder CEO of BRANDthro, a neuromarketing consultancy focused on creating a new type of consumer insight rooted in emotional intelligence. They believe emotion is a significant driver of behavior – only when a brand moves people to feel, will it move them to act. Their offering uses proprietary emotion AI and neuroscience to create a richer understanding of a brand, their competitors and the target segment through the lens of personality, emotion and language.

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