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[Founder of Pooka]
Dawn Fitch is the founder of Pooka Pure and Simple, a handmade bath and body company. She received her B.A. in design and worked for Sony Music for 6 years. She decided to step out on her own doing freelance design. After battling illness and feeling the need to adopt a healthier lifestyle, she began exploring holistic therapies and aromatherapy. While reading the labels on many of her cosmetic products and becoming increasingly aware of the dangerous chemicals in them, she began making and selling her own products. The response was tremendous. That’s when the realization hit that she had an incredible business idea and Pooka was born.
Creating Pooka